BCCI Seeks New Lead Sponsor for Team India After Dream11's Exit

The Board of Control for Cricket in India (BCCI) is once again searching for a new lead sponsor for Team India. Fantasy gaming platform Dream11, which took over as the main jersey sponsor in 2023, has reportedly opted not to renew its deal, ending its association with the Indian cricket team earlier than anticipated, after India's ban on real-money gaming. The deal, valued at ₹358 crore over three years, included branding rights on the Indian team’s jerseys across formats.

End of an Era: Dream11 Bows Out

Dream11's Rs 358 crore sponsorship contract with BCCI, signed in 2023 for three years, became untenable following the passage of the Promotion and Regulation of Online Gaming Bill, 2025, in both Lok Sabha and Rajya Sabha. The legislation made it illegal for companies to provide, promote, or advertise online money-based gaming services.

Dream11's exit adds to the growing list of sponsors who have cut ties with Indian cricket amid changing market conditions and rising sponsorship costs.

 Before Dream11, edtech giant BYJU’S also ended its agreement, citing financial restructuring.

A Lucrative Opportunity for Brands

Despite these withdrawals, the Indian cricket team remains one of the most valuable sporting entities globally. With massive fan engagement and consistent international presence, jersey sponsorship offers a powerful opportunity for brands seeking to connect with millions.

The BCCI has already begun approaching potential bidders, and an official tender process is expected soon. Companies across sectors—from technology to finance and FMCG—may enter the competition.

What’s Next?

As the Indian team gears up for upcoming tours and the ICC Champions Trophy 2025, fans and analysts alike are eager to see which brand will take centre stage. The new sponsor will not only support the Men in Blue—they will become part of Indian cricket's larger-than-life identity.

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