Superman Promotions light up cities from Mumbai to Paris

The Man of Steel is making his presence felt across the globe. As anticipation builds for the latest Superman film, cities from Mumbai to Paris are glowing in blue and red, celebrating the return of the iconic superhero. In a truly global marketing blitz, Warner Bros. has launched immersive promotional events, 3D billboards, and dramatic skyline projections that are captivating fans and onlookers alike.

In Mumbai, the Gateway of India was lit up with the Superman "S" symbol, drawing massive crowds and igniting excitement among fans. Meanwhile, in Paris, the Eiffel Tower was bathed in Superman’s signature hues, accompanied by a laser projection of the hero soaring through the clouds.

The Worldwide Campaign 

The film’s marketing team has left no stone unturned, ensuring Superman’s return feels like a worldwide event. With such massive buzz and breathtaking visuals, one thing is certain — Superman isn't just back on the big screen, he’s taking over the world, one skyline at a time.

Ahead of its theatrical release on July 11 in the US and July 9 in other countries, including India, the much-anticipated reboot of Superman, which was made by DC Studios and distributed by Warner Bros. Pictures, is already garnering attention through a wave of immersive brand partnerships and promotions that are tailored to specific locations.

The film is directed by James Gunn, who also co-chairs DC Studios with Peter Safran. Superman (2025) stars David Corenswet as Superman and Rachel Brosnahan as Lois Lane, offering fans a fresh take on the iconic superhero.

The visual stunt lit up social feeds and instantly became one of the most talked-about outdoor activations of the year.

Know everything flying under the Superman banner so far:

Mumbai’s Sea Link Lights Up

Amassive 3D holographic projection of Superman soaring across Mumbai's Bandra-Worli Sea Link.

'Look Up' lights up London

A dramatic projection of the new Superman lit up The Shard, London's tallest building. 

Superman logo on London’s Tower Bridge

The famous Tower Bridge in the UK was illuminated with a huge "S", indicating the symbolic return of the character.

Superman lights up the Empire State Building

New York’s skyline, with the city's Empire State Building, was illuminated in red, blue, yellow, and orange — Superman’s signature palette.

The Eiffel Tower Lights- a Superman flag unfurled beneath the Eiffel Tower, creating both curiosity and cinematic connection.

JBL plays Superman

JBL joined the brand roster with a sound-based retail promotion.

Contest-led campaigning in Delhi, Bengaluru & Mumbai 

In India, @districtupdates ran social media contests asking fans: “If you had Superman’s powers for one day, what would you do?” with winners winning tickets to the movie premiere.

Fossil x Superman

Fossil released a line of watches, wallets and jewellery with Superman themes.

Old Spice x Superman (USA)

The well-known grooming brand joined the campaign with the slogan "The most powerful scent on Earth”.

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