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Mahindra Dominates with 999 Unit BE 6 Sold Out
In a jaw-dropping display of demand, Mahindra & Mahindraannounced that all 999 units of its BE 6 Batman Edition were sold out within just 135 seconds of bookings opening. Unveiled on the eve of India’s 79th Independence Day, the collector’s edition electric SUV has set a new benchmark in India’s rapidly growing EV market.
Originally planned as a limited run of 300 units, Mahindra expanded production to 999 due to overwhelming demand. Even then, the entire stock was snapped up in barely two minutes. “The BE 6 Batman Edition created history today,” the company said in a statement after bookings opened at 11:00 AM.
Tesla’s India Debut Fizzles with Just 600 Orders
While Mahindra captured headlines, Tesla’s entry into India has been notably quieter. Since opening sales in mid-July, the U.S.-based EV giant has received just 600+ orders for its Model Y—well below industry expectations. Deliveries are expected to begin in September across cities like Mumbai, Delhi, Pune, and Gurugram, with only 350–500 units planned for 2025.
The Dark Knight on Wheels: Specs of the Mahindra BE 6 Batman Edition
Built as part of Mahindra’s Pack Three EV lineup, the BE 6 Batman Edition boasts a 79kWh battery that delivers a remarkable ARAI-certified range of 682 km on a single charge. Powered by a rear-mounted motor producing 286 hp and 380 Nm of torque, the SUV blends performance with personality.
Priced at ₹27.79 lakh, the BE 6 is more than just an EV—it’s a tribute to DC Comics’ Batman. Finished in a sleek satin black, the SUV features custom Batman decals, a Dark Knight emblem on the tailgate, and iconic Bat logos integrated into the fender, bumper, and reverse lamp.
Mahindra vs. Tesla: A Tale of Two Strategies
Mahindra’s BE 6 launch success highlights its growing dominance in the affordable e-SUV segment, a space it has strategically owned with its local pricing, design appeal, and brand loyalty. In contrast, Tesla’s premium pricing and import-based approach—hampered by high tariffs—have limited its traction in India’s price-sensitive market.
While Tesla maintains a strong global appeal, Mahindra’s early EV wins suggest that local insight and emotional branding may prove more effective in unlocking India’s true EV potential.